The people making bets on video are MBAs trying to fit numbers into spreadsheets. The video "growth story" is a multiple expander for future earnings growth {blah blah blah}. But such is the sway of the ad/cpm based biz model.
The inefficiency of video is the alure...to the advertsiing people on Madison avenue. The emotional malleability and inertia of the video experience is arguably a much stronger context to insert a behaviour modifier. Because its less efficiency, you are more open to new ideas...the hyper-efficient mindset and instinct is turned off...etc.
I'm sure you know this, but its worth spelling out in context here.
The people making bets on video are MBAs trying to fit numbers into spreadsheets. The video "growth story" is a multiple expander for future earnings growth {blah blah blah}. But such is the sway of the ad/cpm based biz model.
The inefficiency of video is the alure...to the advertsiing people on Madison avenue. The emotional malleability and inertia of the video experience is arguably a much stronger context to insert a behaviour modifier. Because its less efficiency, you are more open to new ideas...the hyper-efficient mindset and instinct is turned off...etc.
I'm sure you know this, but its worth spelling out in context here.