That's probably the most insightful view going - I was simply thinking of him as yet another construction guy. But add that to his story / marketing / brand and ... I will pay extra for the proof of a guy willing to be painstaking to achieve excellence.
Given my current troubles with builders, this is a 2x pricing opportunity for him - quite seriously
The company site has zero reference to his past and is registered under his birth name(different from his stage name), so I don't think that's a card he plans on playing.
Do you think he could really have an opportunity to receive 2x pricing? I think there might be a certain opportunity in illustrating the novelty of his past somewhere on the site, but I honestly don't believe most consumers(even for something large like a resurfacing) would take to time to realize the extent to which he excelled at juggling, nor do I think they would translate that to an increased value in his current abilities(at least not a 100% increase). In reality I think that consumer is more often willing to settle for cheap inadequacy than expensive competence, but I might be completely off with that assumption in this industry(or in general).
What do you think? If he could really stand the chance for a significant increase in revenue for something as simple as publicly touting past accomplishments, perhaps he should; he was that good after all.
It brings to mind Dean Ween, who has been concentrating on his fishing tour business since Ween broke up. He doesn't mention his stage name on his fishing site, though he says that he has a lot of fans hiring him and they spend too much time asking about the band when they should be concentrating on fishing. I think he's more interested in having something unrelated to touring than maximizing revenue though.
There are definitely consumers who are willing to pay 2x the market price for a job exceptionally well done. However, they're not going to assume that because someone juggled exceptionally well that they'd do an equally good job at construction. He'll have to build his reputation in the industry independently, and given that he's not using his juggling persona to market his construction company, it seems like he's OK with that.
"However, they're not going to assume that because someone juggled exceptionally well that they'd do an equally good job at construction."
That's because construction work is a very large field and honestly resurfacing cement doesn't translate very well to juggling.
Now find a construction job that requires working under stress, lots of attention on you, attention to detail, focus on quality, able to repeatedly meet goals and deadlines, maybe a popular analogy with juggling...
How about general contractor? A guy like him has the brain to be a legendary GC, no marketing BS required. If he can twist his brain into using his eyes and mouth to keep 20 subs on track out of each others way, working multiple subprojects and tasks in the correct complicated order and on time instead of using his arms to throw things, I'd pay him a multiple of a typical GC because he would net save me time and money. On a big job, he could be extremely financially valuable, which could be very rewarding to him.
Or if he's not set up financially / people skills wise to be a GC then his legendary coordination and planning skills would make him an awesome heavy equipment operator. I've seen what a truly good crane op can do, and he could be one of the best. One of those guys who works the machine at full speed yet perfectly smooth and 1/4 inch accurate.
Not seeing how troweling cement makes best use of his unusual skills. Then again, if he likes what he's doing, he wins.
Given my current troubles with builders, this is a 2x pricing opportunity for him - quite seriously