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I wonder, with a product as simple as theirs: how do they differentiate from clones?

I mean, they're targeting developers and teams with a useful service, but also a service so simple that most developers could create a minimal clone that performs their core feature in a few hours.

Either their product needs to have really neat integration into other tools (like time tracking, project planning, etc) or they need to have some magic tricks that I don't see. Anyone care to enlighten me?



The domain is pretty unique and memorable.




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