I understand where you're coming from, but I would argue that your true value add is discoverability or customer acquisition.
Payment processing can be added easily to any customer-facing website. One-time product fulfillment for any number of customers, for completed products all located at one place isn't too hard. Yes, packaging is a challenge, but there are dedicated e-fulfillment services like Shipwire that don't cost so much.
Assuming I have a product that I would like to sell for $100, after accounting for payment processing and order fulfillment (let's say at 3% and 5% respectively), that leaves around 27% for customer acquisition. So I have to decide if paying more than $25 to acquire each customer is worth it. If we're talking about Costco, Amazon, Walmart, maybe. Some inventors would give their first born to get on a Costco or Walmart shelf, probably for good reason too. I don't think Swish offers the same value proposition, at least not yet.
Payment processing can be added easily to any customer-facing website. One-time product fulfillment for any number of customers, for completed products all located at one place isn't too hard. Yes, packaging is a challenge, but there are dedicated e-fulfillment services like Shipwire that don't cost so much.
Assuming I have a product that I would like to sell for $100, after accounting for payment processing and order fulfillment (let's say at 3% and 5% respectively), that leaves around 27% for customer acquisition. So I have to decide if paying more than $25 to acquire each customer is worth it. If we're talking about Costco, Amazon, Walmart, maybe. Some inventors would give their first born to get on a Costco or Walmart shelf, probably for good reason too. I don't think Swish offers the same value proposition, at least not yet.