This isn't even that - isn't it contacting people about using services they publicly offer?

Not sure how relevant that is but yeah, that sucks too.

I think they're saying that businesses getting unsolicited offers from the LLM is similar to regular people getting unsolicited offers from businesses.

Cost and scale aren't the same though

Correct, this is one guy doing an experiment sending a dozen emails out, and the other is ad companies sending to millions of people.

You can actually act on the advertisements and coupons, though. And the companies who sent those offers to you are obligated to abide by them. This potentially would be like if you got a BOGO coupon in the mail and when you tried to redeem it, they just pretended like it didn't exist.

FTR Some jurisdictions have laws where you can place a sign on your letterbox to prohibit that sort of spam from being placed in your mail.

...until that rolls off the context window.