It's mainly a joke about what things would be like if companies were more transparent about the reasons for unpopular changes. The follow-up is "we heard you loud and clear; you don't like (thing we did that makes things worse for you), so we promise to communicate (these bad changes) better in the future."
To their credit (?) NVIDIA mixed some good with the bad, bundling the hour limit with an upgrade to 1440p (Xbox Cloud Gaming also added 1440p but jacked up the price.)
Q: Why is NVIDIA doing this?
A: Because we like money, and we prefer that subscribers don't actually use the service, so we can rent those GPUs to other sucke... customers.