Embraer has been working on their auto takeoff system, E2TS, for some time. While improved safety during a critical phase of flight is a goal, airlines are looking at the possibility that it allows increased performance (higher MTOW, shorter runways, less fuel burn.)
"You're absolutely right; that runway was decommissioned in 1974 and is now a cornfield. Would you like me to contact emergency medical services and file an accident report with the F.A.A.?"