Consumers are sick of being the victims of a power imbalance already. Social media sites do this kind of personalization on their feeds, but they do not provide the user the power to control their own algorithm.

If every website is tracking my identity and surrounding me with an echo chamber outside of my control, that is not a good thing.

If the profile and prompt is something the user controls, it could be useful, but it’s still hard to trust it. It takes away the ability to have trustworthy links to information/products, if it’s different for every user, especially if the customization methods are hidden behind opaque LLMs and system prompts.

I do think this idea can make money, but it’s likely bad for the internet consumers and likely to be part of future enshittification.