In the past, you would type a question into Google. To get the full, detailed answer you had to click on the Wikipedia search result.
With ChatGPT or Google AI Mode, you get all answers directly in the chat. And you can even ask follow-up questions. There is no need to click on a link.
From the data I have seen, 40% of searches on Google used to lead to a click to another website. In ChatGPT and Google AI Mode, this number is lower than 5%. One study (with a small N) even came to the conclusion that the number is 0%.
With ChatGPT or Google AI Mode, you get all answers directly in the chat. And you can even ask follow-up questions. There is no need to click on a link.
From the data I have seen, 40% of searches on Google used to lead to a click to another website. In ChatGPT and Google AI Mode, this number is lower than 5%. One study (with a small N) even came to the conclusion that the number is 0%.