Some thoughts based on talking with small business friends:
- most business comes from local word of mouth, so digital presence is not a priority
- existing solutions are good enough; contact info and maybe a scheduling flow is all the website needs, regardless of UX polish
- changing tech solutions (e.g. website migration) is painful; they have more important things to do with their time and energy
- will investing a few thousand dollars in a website pay off? Probably not, and hard to convince them even if true; they have more important things to do with their tight budget
- I think there's a lot of mediocre devs and agencies offering mediocre work; the talented devs delivering great, user-friendly work are probably not pursuing these projects
- most business comes from local word of mouth, so digital presence is not a priority
- existing solutions are good enough; contact info and maybe a scheduling flow is all the website needs, regardless of UX polish
- changing tech solutions (e.g. website migration) is painful; they have more important things to do with their time and energy
- will investing a few thousand dollars in a website pay off? Probably not, and hard to convince them even if true; they have more important things to do with their tight budget
- I think there's a lot of mediocre devs and agencies offering mediocre work; the talented devs delivering great, user-friendly work are probably not pursuing these projects