> All you have to do is hire customer support who is empowered, knowledgeable and actually cares
Those people you have to pay, because they can do well in other positions. But paying them contradicts the goal of minimizing cost.
I'm not saying there isn't an opportunity to invest in top notch customer service as a product differentiator, but it's probably a safer bet to have barely-existing support and lower the sticker price.
> it's probably a safer bet to have barely-existing support and lower the sticker price.
Depends on the product and the size of the company selling. Sure, in certain circumstances it makes sense to skimp on customer support. In others, it absolutely does not.
For instance, one of the reasons Amazon was so successful when introduced in Europe was its great customer support. Years earlier, IBM had similar success stories.
Those people you have to pay, because they can do well in other positions. But paying them contradicts the goal of minimizing cost.
I'm not saying there isn't an opportunity to invest in top notch customer service as a product differentiator, but it's probably a safer bet to have barely-existing support and lower the sticker price.