My concern is that today this could happen and people wouldn’t care. Peoples cultlike ideologies, political tribalism, and belief systems are more important to them. There was a father whose child died of measles in Texas who continues to be anti vax.
It didn't use to be like this. I've considered a number of things in our society that I could point a finger at as the cause but often when I dig just a little below the surface the one thing that I always seem to uncover in all cases is fear.
How did we (U.S.) become such a fearful country? The pace of change? A media narrative? Starting with cable television and 24-hour news?
The US became a fearful (and hateful) country because of the media, both traditional and tech/social.
Fear, hate, and other base emotions maximize engagement. A negative story that inspires fear or hate will get often thousands of times more clicks than a neutral or positive one. Media tends to be ad supported and run on attention maximizing KPIs, therefore the media pushes fear and hate.
Social media added a layer of personalized algorithm-driven amplification that dialed this way up, which is why politics has become hyper-polarized and dominated by insane narratives. It drives engagement.
Edit: the reason for this is probably an evolutionary bias toward negativity and paranoia. As the saying goes: If your ancestor mistook a bush for a lion, they lived. If your ancestor mistook a lion for a bush, they are not your ancestor. We are all the descendants of paranoids. Negative media pushes that button.