Seems like a variant of the cycle of geeks, mops, and sociopaths: https://meaningness.com/geeks-mops-sociopaths.

Since more of our culture is in online, advertising-dominated spaces -- the forces of capital have a lot of incentive to ensure smooth growth straight to the sociopath phase.

Maybe the key is just accepting the cycle of it all and ensuring there's always cool new places for creative/enthusiastic people to do their thing.