Thanks for the questions! I hear you it does sound like a generic book name. Well, we have the domain and we couldn't really name it to something else as we think software engineering has many elements and we wanted to cover them.
Our book isn't just a technical book on software development. Instead, it goes into the life aspects of being a software engineer such as migration and parenting.
Many of us have wished for mentors who could guide us beyond the technicalities, offering insights into personal growth and career navigation. Recognizing this gap, we've created a resource that provides practical wisdom.
By taking a holistic approach to software engineering, we address both personal and professional development in a way that few other books do. This unique blend sets our book apart, offering a clear differentiator that defines our brand.
Marketing is hard when there isn't a clear brand. Branding is hard when you don't have a very simple and clear differentiator to promote.