Yes, I mean both. You have a traditional chicken and egg problem. And the idea of giving a testing-weekend is very good.
But also the design is in my opinion slick and minimalistic, but a bit TOO minimalistic. The design itself does not suggest that people use this website. It looks like an API description or something like that. You put a lot of emphasis on the "how it works" but I, as a user, lack basically opportunities of using the website.
I guess if you put "top 5 recent projects" or something on the landing page, people would see instantly that there are other people using this website. Currently, when I visit the page, I feel very alone.
But also the design is in my opinion slick and minimalistic, but a bit TOO minimalistic. The design itself does not suggest that people use this website. It looks like an API description or something like that. You put a lot of emphasis on the "how it works" but I, as a user, lack basically opportunities of using the website.
I guess if you put "top 5 recent projects" or something on the landing page, people would see instantly that there are other people using this website. Currently, when I visit the page, I feel very alone.