This article is ridiculous. I don't understand, either, why people are so afraid of dying… it's a normal part of life. For my part, if I have an accident, I don't care what criteria my death follows, I wouldn't want to live with a broken brainstem, nor be artificially revived. If my organs can help somebody else, all the better.
The only part that alarmed me is the possibility that you could feel pain while your organs were being harvested. There are few things that I'm more afraid of than anesthesia awareness, and they're making it sound like there's a possibility of a similar thing.