When Quantas had a San Francisco -> Sydney non-stop it was 14+ hrs. It was the longest flight I had been on up to that point. Fortunately I was in business class and could stretch out, but I remember watching two movies, taking an 8hr "nap", and then STILL having another 2hrs of flying to do. A looooooooooooong way to go.
Business class is a lifesaver for long-haul flights. I can't sleep unless I can (mostly) lie down; noise and motion aren't a problem, but I need a seat that reclines if the flight is going to cross more than four or so time zones.
Economy seats for most airlines have something like an incredibly generous 5" of seat travel, which is why I've caught up on all the movies that I didn't watch when I was younger.
Oh, and if I start reading (which includes hacking), I get motion sick. It's hell.
I'm genuinely envious of people that can sit and work in economy. It would be fantastic to be able to get some hacking in...