By hack, they mean that two teens who know how to use Facebook, Twitter, and other social media, help musicians use Facebook, Twitter, and other social media.
By "hack" I think they mean they know how to hustle the shit out of SV tech companies and some of the top musicians in the world. Not an easy hack at all.
Don't be so harsh... and they do know something about developing facebook pages:
>Require yours fans to like you on Facebook before playing certain tracks and videos.
(I find that extremly annoying though)
