From what I understand about trademark law, unlike copyright, trademarks must be defended at risk of losing them. So it may seem petty, but might actually have some necessity behind it.
IANAL, and certainly not an expert on trademark law.
Hopefully someone with more legal knowledge can provide some resources.
Even if it is just petty, it's petty against amazon, and I for one don't really feel the need to have sympathy for them.
Most people don't really get what trademark defense is -- having Amazon label the trademark in some places as "Elasticsearch is a trademark of <whoever>" is enough to count. Even linking the elasticsearch software repo or elastic.co in conjunction with the trademark name is enough.
Source: I have a best-selling book author friend who has been defending her trademark on a somewhat popular pop-culture term this way for a few decades.
That makes sense. I do sort of wish there were something to take away from this though that might lead to better outcomes for future endeavours, so that people could learn from Elastic's blunder, but if there's anything I don't see it.
IANAL, and certainly not an expert on trademark law. Hopefully someone with more legal knowledge can provide some resources.
Even if it is just petty, it's petty against amazon, and I for one don't really feel the need to have sympathy for them.