I remember in the earlier web days, boo.com tried to get fashion on the web, before people had high bandwidth and the attempt failed (and for lots of other mismanagement as well).
But now, people shop online all the time. The technology caught up to the point where people don't go to physical shops.
VR/AR builds on that to allow for a more realistic display. So that's a natural extension that will come into play.
The same changes in buying behavior affects things like direct car sales and house sales. Spinning a 3D car on a 2D screen is not the same as being able to walk around it and (figuratively) "kick the tyres" yourself.
We're at the late stages of the "early adopters", and the rate of change in technology is exponential so is increasing at an increasing rate.
There’s definitely a “ripeness” factor to monetizing new technology. There were tons of grocery and delivery start ups during the dot com era, too. They never got traction because they were too early.
But now, people shop online all the time. The technology caught up to the point where people don't go to physical shops.
VR/AR builds on that to allow for a more realistic display. So that's a natural extension that will come into play.
The same changes in buying behavior affects things like direct car sales and house sales. Spinning a 3D car on a 2D screen is not the same as being able to walk around it and (figuratively) "kick the tyres" yourself.
We're at the late stages of the "early adopters", and the rate of change in technology is exponential so is increasing at an increasing rate.