This is a separate category now: https://static-cdn.jtvnw.net/ttv-boxart/Pools,%20Hot%20Tubs,...

"Separate" as in "just another kind of content on the platform". It's not exactly segregated (like, say, imgur did).

I installed Twitch on a just unboxed NVIDIA Shield TV, not yet logged in, the first recommended stream was a lady in very revealing bikini doing "ear licking ASMR". The second one was another in generous and prominent cleavage, just chatting with her thousand of viewers.

It's not exactly segregated, nor separate, but actively promoted.

Except it IS segregated from an advertiser PoV (aka companies that don't want to attach their ads to that sort of content can opt out of it when setting up their ad campaigns).

Twitch will never ban one of their huge sources of revenue.

Is it a huge source of revenue?

The category never seems like it gets above 20k concurrent and that’s mostly for a couple of streamers. Right now it’s the 55th most popular category with 4.4K concurrent viewers which is two orders of magnitude less than the most popular category.

That is if you equate viewership with revenue, but most Twitch streamers I have heard talking about this is that the income from advertisements (scales with viewership) is lower than income from subscribers/donations (also scales with viewership, but more so with willingness to donate).

Right but we don't have access to conversion rate by category to compare. And it'd have to convert ludicrously well and the other categories ludicrously badly for it to get anywhere near being relevant to Twitch's revenue. Personally I'd suspect the advertising revenue for the Top 10 streaming categories (over a million concurrent viewers right now) to far outstrip the sub revenue from the Hot Tub category (4.5k viewers) all by itself.

DrDisrespect?

Doc had a multi million $ contract with Twitch, while I bet these bathtub streamers don't, so they're cheaper, and get even more money in donation from very lonely viewers.

I dont think they are in competition, clearly Twitch is a Feeder Platform for onlyfans.

Amazon should just buy OF

Ironically I have been seeing a lot of ads for OF where it looks like they are trying to portray them selves SFW platform...

There are a few SFW creators on OF, but they are a clear minority.

SFW and NSFW content is like oil and water, they naturally want to be separate from each other.

When it comes to monetization, I am not aware of any platform, service or business that has been successful at both at the same time under the same brand.

I doubt OF will be the platform to change this (or Twitch for that matter, as they rub the line between SFW and NSFW it is clear the majority of their advertisers are seeking them to be a SFW platform. )