Bret had a whole lot to do with the UX paradigms on the original iPhone that most of the world is still using today. It seems so intuitive now, but compared to feature phones or early smartphones, the world he helped pioneer was a cohesive and malleable mental/physical model. He knows the consequences missing the mark. If he truly wants to help human thought level up as he’s extolled for years, doing so with deliberate care and field data is of great importance. That said, we need physical, social computing in a big way. Zoom’s limitations have been made clear to all, and we’re primed for a new paradigm.