Did you read the article? Because he makes this point.
>Because there is no academic writing as such, there is only writing within disciplines and communities. And barging into a community and trying to change what it’s doing without invitation is not stylish, it is rude
>Because there is no academic writing as such, there is only writing within disciplines and communities. And barging into a community and trying to change what it’s doing without invitation is not stylish, it is rude