They are trying to compete with Azure, which is sold in the boardroom - not to developers.
I know of at least one company where they had to blacklist AWS and GCP on corp cards because developers were still trying to use them despite the company having signed a multi-hundred million dollar deal with Azure.
>They are trying to compete with Azure, which is sold in the boardroom - not to developers.
Looks like an Oracle style approach (couldn't find that famous Larry's quote that developers don't grasp the concerns what he is discussing with the C-suites), and this GCP offering is the first big one under the new GCP leadership transplanted from Oracle. This is probably the new look and feel of GCP going forward.
I know of at least one company where they had to blacklist AWS and GCP on corp cards because developers were still trying to use them despite the company having signed a multi-hundred million dollar deal with Azure.