> One such early adopter is Plaid, a Japanese tech company providing real-time visibility into user activity online. Plaid’s customers rely on their always-available analytics service to make changes in real-time and continuously improve the user experience.

Edit: They're talking about a different company

Odd categorization of Plaid, they (at least primarily) provide an API for linking (logging in to) users' bank accounts and scraping information from the bank websites.