But again, you must see the problem here. To consider the media's credibility a resource at all is a post-truth concept. It presumes that the media is targeted towards a bunch of rubes, who've gotta be manipulated towards the goals you and I know are best. The natural result is exactly the trend we're seeing; almost everyone who pays attention says "well, I'm not a rube, so I guess I'd better get my real information elsewhere".