> Amazon has enchanted the world with their “prime” badge.

I’d say it was more the 24 hour delivery, immense selection and outstanding no fuss returns policy. That has enchanted people.

None of us are happy Amazon has such a monopoly but it was won fair and square.

Amazon is actively using their data collection on sales to determine where to get into the market, putting other sellers and manufacturers out of business. This isn't what I'd call "fair". I don't believe this is illegal but it certainly seems it should be.

It's totally fair. If you can't differentiate against a retailer's house brand, you don't really deserve to be in business (I say this as a business owner that competes against Amazon's house brand).

I said “make it not cost more to me”. Seems clear enough, but my apologies if it was not.

It was plenty clear.