1. At first glance I am a little overwhelmed by the landing page. It may be because I am not in the industry, but it doesn't seem to give a clear, concise, quick overview of what your site is about. You put it simply above, "takes care of the tedious number-crunching aspects of being in the industry". So refine that line into a mission statement and clearly put that on the page. The items on the left and right of the screen should be more like bullet points below the top. Very confusing and hard to look at. Not sure what I should look at first or what is important to know.
2. It asked me to download a plugin. I have most of the standard plugins for media installed on Chrome, so not sure what it is asking me for. I assume it is something to do with Windows Media Player, but I can use other sites requiring it just fine. I would either check for the plugin and alert the user nicely with a message on the site that certain content requires a specific plugin or not include that content at all right off the bat. If I had just happened to come across your site I would have immediately navigated off simply because of this.
3. Clicking on the "more" links in each of the boxes just adds additional bullet points. Take me to another page. Let me explore, let me learn more about how your service is going to change my way of doing business.
4. I watched part of the video tutorial. It is a bit lengthy for an intro video and is definitely more of a tutorial. I was expecting it to be more of how does this service help me. Also, if you are going to have it as a tutorial, I would break it down into shorter segments for each aspect of the service.
2. It asked me to download a plugin. I have most of the standard plugins for media installed on Chrome, so not sure what it is asking me for. I assume it is something to do with Windows Media Player, but I can use other sites requiring it just fine. I would either check for the plugin and alert the user nicely with a message on the site that certain content requires a specific plugin or not include that content at all right off the bat. If I had just happened to come across your site I would have immediately navigated off simply because of this.
3. Clicking on the "more" links in each of the boxes just adds additional bullet points. Take me to another page. Let me explore, let me learn more about how your service is going to change my way of doing business.
4. I watched part of the video tutorial. It is a bit lengthy for an intro video and is definitely more of a tutorial. I was expecting it to be more of how does this service help me. Also, if you are going to have it as a tutorial, I would break it down into shorter segments for each aspect of the service.