Almost everyone who cares about performance does bid for conversions. Sometimes ... | Hacker News

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		cm2012 on Dec 13, 2019 \| parent \| context \| favorite \| on: If Logged into Facebook, Oculus VR Data Will Now B... Almost everyone who cares about performance does bid for conversions. Sometimes companies add extra layers of targeting on top of it though.

disgruntledphd2 on Dec 14, 2019 [–]

Because they are idiots.

Non conversion optimised ads can work for small audiences of really high value, but that's a pretty niche use-case.

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