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It's not a social network lock in, its a marketplace lock in.

If the majority of riders are on one app, that's where the drivers will go. If the majority of drivers are one app, that's where the riders will go.

Think Craigslist not Facebook.



There's nothing preventing drivers from driving for multiple apps, though. Most Lyft/Uber drivers I see these days have both stickers in their windshield.


I assume that didn't work because if you rejected a ride or signed out you didn't get more rides?




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