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As some hn reader pointed out -- and I wish I remembered his or her name -- if you aren't paying for it, you are the product.

fb is going to continue to aggressively monetize the information people have given them. I'd wager Zuckerberg thinks he is running a $20+ billion dollar company, and all that money is going to come from using your information to sell you to advertisers.



Was actually from MeFi, I believe (and I agree that it's a fantastically succinct observation):

"If you are not paying for it, you're not the customer; you're the product being sold."

http://www.metafilter.com/95152/Userdriven-discontent


Might have been me… I was talking about Google then but it's the same thing here and it's important to remember. The customers of these companies are the advertisers:

Most of us are not Google's customers. We are the raw materials google uses to fabricate a product to sell.

http://news.ycombinator.com/item?id=1455098




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