I tend to think that AdWords augments search for generic inquiries and cannibalizes it for brand queries, and I've got data kicking around somewhere here for both of those being true for BCC. (I still bid on brand queries, because I still see positive ROI on them, just not nearly as positive as AdWords thinks. Long story, ask me some day when I'm not due at a conference in 20 minutes.)
I seem to have broken the Google AdWords interface and can't get exact data at the moment, but my CPC at content farms ranges from an average of 4 cents to an average of 8 cents. They send some of the highest quality traffic which is not direct from competitor's websites. (I wouldn't have predicted that but, hey, data knows more than I do.)
I seem to have broken the Google AdWords interface and can't get exact data at the moment, but my CPC at content farms ranges from an average of 4 cents to an average of 8 cents. They send some of the highest quality traffic which is not direct from competitor's websites. (I wouldn't have predicted that but, hey, data knows more than I do.)