Quick Edit:
I'm not saying that this isn't good technology, rather I'm more concerned that TechCrunch is taking contributors who have ties to products being reported on and may have interests that are not being communicated to readers.
TechCrunch does this all the time, most of the "news" blogs do – I worked at a company that employed a PR firm that basically put our product release collateral directly onto a bunch of those blogs – it made me very uncomfortable.
Interesting to see that the author is a former PR member of http://my.workflow.is/ + has one recent article for TechCrunch.
Oh hey looks they were purchased by Apple: https://techcrunch.com/2017/03/22/apple-has-acquired-workflo...
Quick Edit: I'm not saying that this isn't good technology, rather I'm more concerned that TechCrunch is taking contributors who have ties to products being reported on and may have interests that are not being communicated to readers.