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> Most people don't behave that way.

They don't? How many patients in a "free" health care system ever ask what the cost is for any of the options?

If coach / first class were offered to you, free of charge, which would you pick?

Is it a coincidence that electric cars are suddenly taking off in the UK when their TCO (Total Cost of Ownership) dropped below that of gas cars?

Building a mass market system that relies on the bulk of people behaving altruistically is not likely to work.



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