Amazon itself is also (of course) wholly owned and operated by Amazon and they've had a major problem with letting counterfeit goods into their inventory. (Most of the discussion on HN seem I have disappeared):

http://www.cnbc.com/2016/07/08/amazons-chinese-counterfeit-p...

https://news.ycombinator.com/item?id=12061288

I'm confused ... this was all over HN and now I can't even seem to search for it and people have forgotten about it.