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> Amazon could optimize the supply chain.

I see this idea thrown around but why can Amazon do a better job than Whole Foods has already done?

Can they combine the supply chain with their Amazon Pantry and get more cost sharing or something?



Amazon ships a whole lot more stuff than Whole Foods. They have a fleet of trucks and even their own planes. Amazon is really a logistics company.

Basically, they have a whole lot more experience moving things around than Whole Foods.




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