Alphabet's margins in fact are not down in any meaningful sense. They're basical... | Hacker News

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		adventured on Aug 24, 2017 \| parent \| context \| favorite \| on: How Google Could Collapse Alphabet's margins in fact are not down in any meaningful sense. They're basically unchanged for years. 2016 net income margin: 21.5% 2015 net income margin: 21.7% 2014 net income margin: 21.3% 2013 net income margin: 20.4% 2012 net income margin: 21.6%

nabla9 on Aug 24, 2017 [–]

Alphabets profit margin dropping is recent phenomenon. 2017q2 profit margin is just 13.55%. Advertisers paid 23% less per click.

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