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> One would think the NFL would run their own network.

Doesn't the NFL have NFL Network, RedZone, and NFL Sunday Ticket?

I think Major League Baseball wound up on the better end of the deal because they decided to not try to chase the dollars that the National Football League was racking up. They realized early on that they have (actual) thousands of events so if they go for the margin instead of the lump sum, awesome. It's why, even with the absurd blackout rules, MLB games are the most widely available...it doesn't pay for it to be any other way.

Now that Bud Selig is gone, I really think MLB is finally going to crack the in-market-but-not-on-cable streaming niche. The signs have been there for a couple of years, what with "follow a single team" MLB.tv packages and "watch your team anywhere, with a cable subscription." Several teams now allow buying in-market streaming through the team's web site...it just takes the willingness to do it and I think MLB Advanced Media is twisting some arms.

It wouldn't shock me to see several teams with owned regional sports networks, like the Mariners (Root Sports Northwest), Orioles (MASN), or Red Sox (NESN), come out and allow purchasing standalone access to their channels next season. The money is there for the taking...



I believe the parent was talking about the NFL selling its content directly to viewers* which they refuse to do despite fans begging them to PLEASE TAKE OUR MONEY!

*In the US. NFL games are more easily available outside of the US than in.




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