OMG, I can't believe it. The current design is extremely modern/cool but the old one is so geeky, I loved that too and I also discovered an interesting website I didn't know... Although as a European, I'm probably cut off from many of the most interesting products (e.g. standing desks).

Not sure this is a great example, as a great deal of the success here was fueled by people following blam after he left Gizmodo.

I doubt this would be the case if thewirecutter tried to capture a NEW audience with only marketing, a mission statement, and a scrappy MVP.

Thanks for the find. I love the border made out of dollar signs.

This needs to be the top comment.