Slightlyy OT and probably naïve: what is the attractiveness of the .io TLD? If the .com isn't available, why is .io more desirable than any other? Is there a hard reason or is .io just fashionable?
Guessing here, but I think it's just fashionable. Has been for a few years, from what I've been seeing. zato.io was one of the first I noticed - a Python ESB (Enterprise Service Bus), got to know the founder, chatted a bit. That was a few years ago. Geek chic, so to speak. Probably because of the term I/O (Input/Output) being a tech term - a signalling mechanism to other geeks, maybe - as in: I am a geek, come do biz with me. Playing psychologist here, but hey, it's fun to ...
