Yet he makes millions from it. So this proves that it isn't the idea that matters, but the execution?

Correct! I didn't imply otherwise. For some reason the comments and down voters thought the worst when really I was commending him and making fun of myself for not realizing what an interesting little business could be made. Cynics!

And yet he's making a ton of money providing a service that no one else has found a way to provide his customers with.