I've started authoring websites in 1996 with just Notepad and I still hand-write my HTML on a daily basis.

The problem with HTML has been (and will be, for a long time) that there is no WYSIWYG editor that can offer quite the same quality as handwritten HTML.

In fact, if you're dealing with HTML from a WYSIWYG perspective, you're most likely ignorant of the language. The distinctions between divisions and paragraphs, between links and spans, are not something that is adequately reflected by an input editor purely concerned with visuals.

Just as the purpose of CleverCSS or it's Ruby predecessor is making it easier to write CSS by cutting down on the redundancy (and even by increasing the level of abstraction a fair bit), the purpose of SHPAML is making it easier to write HTML by cutting down on the redundancy of closing tags, angle brackets and the verbosity of divs, spans, ids and classes, thus letting you express more directly what you mean.

You don't have to like it. It's mostly a stylistic choice, but it means little overhead and can help HTML authors a lot by cutting down on the usual boilerplate. Just like frameworks and syntactic sugar make it easier for programmers (though the argument could easily be applied to them as well -- how dare they find it easier to code with less boilerplate if the actual writing is the smallest part in creating a functioning program).