Most of the videos I watch online are related to events such as TED, conferences, talks,etc. There's a lot of opportunity to organize around events. Not sure what the end result looks like, but it could be damn useful.
1. Sell tickets to the events!
2. Sell advertising around the media they generate.
But #1 is the foundation, I think. Event attendance is rival & excludable in a way digital media isn't, and people's willingness to pay to attend a cool event seems undiminished these days. Or maybe even increased!
It's not hard for a relatively big name event to sell out of $500-$1,000 tickets. Many companies buy tickets for employees, to either learn or to hawk their product.
