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What I learned in 2009 in my startup (pawn-soft.com)
11 points by DeusExMachina on Dec 29, 2009 | hide | past | favorite | 4 comments


I think after reading the rest of the site that the author (poster?) still hasn't learned one major lesson, which is that even if you can go it alone it is usually better not to.

Having others (critical ones!) around you to keep you on the straight and narrow is invaluable.

So, even if the 'we' is out of place now, I sincerely wish that by the end of 2010 it is back in there and for a good reason.

More hands and brains (up to some upper limit) are worth more than any amount of investors.

It is possible to do it all by yourself, a very few even get lucky and have taken it to a very high level that way but sooner or later you will need to work together with other people to go to the next level.


I really have learned that lesson a long ago, and I also read a lot about this topic. I really wish I had a co-founder, but the truth is that, where I live, I cannot find anyone.

Unfortunately where I live the mindset is "graduate and get a job". Nearly no one wants to try to start a startup. For almost everybody here it is not worth the risk. I don't think it's an economical issue, I think it's only the closed mindset of people around here.

So I had to choose from go alone or do nothing. I obviously chose the first one, knowing that it's not easy at all. I really wish to be able to put back the word "we" back in 2010.


Being an entrepreneur is a tough business. My own experience is that it is even tougher if you have no co-Founders. It is really true that it takes two pieces of wood to sustain a fire and perhaps even a third to light the fire. One of my favorite scenes from my collection of Woody Allen movies is the one where after sex, his date compliments him on how great a lover he is. Allen smiled with confidence and uttered, "I practice a lot when I am alone." Very often, as entrepreneurs, we prefer to practice alone and to execute alone. We will do everything and anything possible to avoid confronting our worst nightmare which is to get in bed with the wrong people. Our excuse is that we are not ready. Our business plan is not ready. Our elevator pitch is not ready. Our prototype is not ready, etc. Having partners allow you to diversify your gene pool and having partners allow you to try different positions. It is true in love as in building companies. It is a scary world out there but you must take a leap and share your dream with someone. Good luck everyone.


I propose the "Corporate We" as a grammatical construct. Like the Royal We (http://en.wikipedia.org/wiki/Royal_we) which refers both to the human being who sits on the throne, and the political office of the king/queen, the Corporate We refers to both the person who runs the company, and the legal entity that is the company itself.

At least, that's the justification I'm going with for using "we" all over the website of my one-person company.




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